Q: How do you engage customers in today’s communications environment and build your business?

A: Give them a way to express themselves with your brand. Give them an experience they will remember. And give them something valuable.

Q: Is your website the best expression of your brand’s main product? Does your website travel?

A: Content that travels across social media as a tight package, carrying your brand (and message if desired – social graces are important.) But also allows customers to mix their own content on facebook, blogs and social media. Welcome to the future of customer engagement.